With the explosion of video on the Internet, a massive shift is under way in how people consume video entertainment. Television programs are being viewed not only on TV sets but also on computer screens and mobile devices. Yet challenges in creating and profiting from next-generation content persist. VeIndia is committed to helping broadcast and media companies profitably distribute video content while retaining control of that content. The future of television is online. VeIndia solutions help you get there.
Deliver content to the widest audience possible
Adobe® Flash® technology is the de facto standard in web video. Adobe Flash Player software is installed on more than 98% percent of Internet-connected computers worldwide, delivering the largest web TV audience in the world. Adobe Flash Lite™ software extends that reach to millions of mobile device users.
The shape of video to come
Web video that can be downloaded or viewed online will further disrupt old media business models, while presenting broadcasters with exciting new profit-making opportunities. Some of the possibilities include:
- Interactive broadcasts in which viewers can buy products seen onscreen with the click of a button
- Ads that can be refreshed months or even years after a consumer downloaded the video
- Personalized video on demand
- Peer-to-peer marketing
What kinds of distribution and revenue models do Flash technologies enable?
Next-generation television opens new opportunities for distributing, tracking, and building businesses around media assets. From simple licensing deals for re purposed broadcast video content to interactive viewing experiences in which users can click on objects in a movie scene to get more information or purchase them, the possibilities are limited only by your imagination.
The powerful tools in Adobe® Creative Suite® 3 Production Premium, which includes Adobe Flash® Professional CS3, enable video, audio, motion graphics, and interactive content creation. For delivery and playback, the Flash family of products — Flash Player, Adobe Media Player, Flash Lite™, Flash Media Server, and Flash Media Encoder — meets virtually all management, distribution, and viewing needs.
